Whether you’re designing a movie poster or a magazine editorial, don’t underestimate the effect your chosen typography will have on your audiences.
The ‘cracked’ appearance (plus the little Minecon character) will give you an idea of what to expect, prior to playing the game. Its custom, bitmap-inspired font is recognized anywhere – even by non-gamers. With red, bold letters and an open shark’s mouth, it’ll scare you before you even see it on the big screen.Īnother great example is the 2009 game title, Minecraft. For instance: one of the most iconic movie posters is from the 1975 film, Jaws. You can see good examples from movie posters, book covers, and in game titles. One of the easiest ways to change the look and mood of a design project is to add different text effects. This gives their works an authentic, handcrafted feel. But many typographers still practice drawing their fonts before uploading them on the Web. Today, the process is easier thanks to online repositories and apps like Photoshop. Back then, there were artists and calligraphers who specialized in making sure letters were legible and beautiful. Typography has existed for centuries – way before its introduction in MS Word or Google Fonts. Unfortunately, typography is one of the most underestimated elements in design. More than making letters look good, it also ensures that people can understand your message right away. There’s a saying that goes: ‘bad typography is everywhere good typography is invisible’.Įver walked past a sign and you just had to read it again because you thought you didn’t understand it the first time? That might be bad typography in practice.
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